The latest trend in the floral industry would be that of flowers (of all sorts) that are meticulously arranged in a beautiful gift-looking box. Gone are the trends of a singular style arrangement that left consumers with only one option: a bundle of flowers placed in a vase filled with water.
Flower boxes have become the new trend amongst the elite and working class altogether. By bringing this variety to the market, florists and business owners have seen a new surge in orders. More importantly, customers have been able to not only diversify the monotony of long-standing special occasions, but also arouse a sense of surprise and mystery in the gift giving process once again. After all, there’s only so much fun in giving a gift that the receiver already knows is coming. Flower boxes are bringing back the element of surprise in flower gifting, and are leaving florists wondering whether vases will eventually become obsolete as box sales drown out those of vases.